ART DIRECTION, BRANDING
Fashion is socially accepted clothing. Trends vary through seasons and cultures but the people
ultimately decide what's hot or what's not. Why not make it education, our environment,
or simply helping someone in need. Why not make design for the greater good, fashionable.
MICA's 18th Annual Fashion Show, Genuine Articles, explores a courtship between humanity and
fashion. Each collection showcases a designer's artistic interpretation of socially conscious design.