BRAND STRATEGY, LOGO DESIGN
Baseball is one of America's most beloved sports. A timeless game passed down from
generation to generation. Today's generation are Millenials, the fastest most impatient
yet. All of their time is spent online and on the go, so baseball better keep up.
MLB.COM needed creative campaigns to complement their major partnerships. The goal
was to ideate and brand concepts that would increase fan and consumer engagement.