STEPHEN EDMOND

DESIGN+STRATEGY

TEAM USA

BRANDING, UNIFORM DESIGN

 

 

When an Olympian puts on their uniform, all individual accolades yield to a mission far

greater than themselves. They become patriotic symbols of their country's strength, skill,

and wisdom. They represent greatness, and their uniforms represent us all.

 

Inspired by the glorious symbolism of the Olympic torch, a memorable uniform was

designed to represent Team USA Boxing in the London 2012 games.

© Stephen Edmond

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