CONVENTION EXPERIENCE DESIGN
The best parties are surprise parties and the last place anyone might expect to find a
party is a traditional trade show. Making it the perfect place to throw one. Especially
if you're Pepsi, and tired of Coke supplying all the happiness.
Building off Pepsi's vibrant Live For Now campaign. The goal was to immerse visitors in an
atmosphere of fun. Making them remember the campaign by making them the campaign.
WEB, PRINT, CREATIVE RETOUCHING
Customization is everywhere. The news we read, radio we play, even the people we date can all
be tailored to our precise preferences. We gravitate towards the services and products that give
us the power to make our own. It was only right our favorite fountain drinks joined the club.
The debut of Pepsi's new touchscreen fountain machine also meant educating vendors on this
new technology. Strategic guidelines, sales sheets, and a microsite insured a refreshing start.