STEPHEN EDMOND

DESIGN+STRATEGY

SCORE & POUR

 BRANDING, GUERRILLA  MARKETING

 

 

Fans are incredibly passionate about the game of basketball.

Sierra Mist is passionate about their beverage brand. Bringing

them both together was fun and refreshing for everyone.

 

Building off college basketball's March Madness, Sierra Mist was

promoted by giving fans the chance to score a trip to the NCAA Finals.

© Stephen Edmond

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